When people say they want help “marketing” their invention, what they often mean is that they want help finding a company willing to buy or license their patent and take over manufacturing, sales, and distribution of the product. If this is what you want, you should consider the discussions below about licensing and selling patent rights, which in some ways are similar to what we discussed in Chapter 14,“Having a Plan to Profit from Your Patent.” If, however, you’re looking to explore how your product fits in the marketplace, how it fits the needs of consumers, and how to effectively communicate that message…